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A flash mob is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression.

The term, coined in 2003, is generally not applied to events and performances organised for the purposes of politics (such as protests), commercial, advertisement, publicity stunts that involve public relation firms, or paid professionals. In the case of a planned purpose for the social activity in question, the term smart mobs is often applied instead.

The term Flash Mob was added to the Oxford English Dictionary where it is noted as "unusual and pointless act" separating it from other forms of smart mobs such as performances, and protests.

So the next time you want to pitch this idea to a client, or hire a production company to produce the idea, your are most likely wanting a Smart Mob, not a flash mob.

For more information email us at info@frogproductions.co.za

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